Blog Post

WSJ Takes Broader View of Circulation with Online Inclusion

Mark Glaser has a detailed look at the recent WSJ decision to include online subscriptions numbers to total print circulations…the Journal could have used a combined number earlier, but wanted to have a program in place to cross-sell both mediums. They now offer a 30 percent discount for print advertisers who will start advertising online as well.

Related: WSJ.com Subscriber Figures To Be Included in Overall WSJ Circulation Figures