Blog Post

WSJ.com Goes in For Sponsored Archives Model

WSJ.com has taken the plunge into the sponsored archives model, where a company sponsors premium content in a vertical, and then is made available for free. Economist has done that with some success, as has Salon.com, with its day-pass.

FindLaw.com, which is a Thompson group company, is sponsoring a legal section, where legal stories from WSJ.com will be made available for free. FindLaw will be pushing its own products concurrent to these WSJ stories…

Related:

Economist.com on the Economics of Sponsorships

Economist.com’s “Subscriber Sponsorship” Scheme Through Oracle: Start of a New Trend?