Goes in For Sponsored Archives Model

0 Comments has taken the plunge into the sponsored archives model, where a company sponsors premium content in a vertical, and then is made available for free. Economist has done that with some success, as has, with its day-pass., which is a Thompson group company, is sponsoring a legal section, where legal stories from will be made available for free. FindLaw will be pushing its own products concurrent to these WSJ stories…

Related: on the Economics of Sponsorships’s “Subscriber Sponsorship” Scheme Through Oracle: Start of a New Trend?

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