Sony’s Future to Blend Content and Electronics

An interview with Howard Stringer, CEO of Sony US, on the dilemmas the company faces going ahead: Sony’s PSX machine-a combination CD and DVD player, television set, computer and PlayStation, all wrapped up in broadband connectivity-promises to be the video and audio be-all and end-all. The portable wireless PlayStation will provide downloading, storage and transfer of audio and video content and online access. “It is a serious device that will give us a stunning advantage…If all the new devices, functionality and content converge at the same time, Sony will leapfrog many of its media competitors,” Stringer said. Ah, the big if…

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