The Dawn of the MicroPubs

A nice micro-essay by Om Malik….hey, didn’t know that Glenn Fleishman joined this new nano-venture called JIWire, which hopes to be all things Wi-Fi.

Om lists some characteristics of micropubs, also called nanomedia:

  • Micro-pubs have a narrow and extreme focus on one niche category
  • Micro-pub editor/founder is an expert in his chosen arena
  • Micro-pubs use open source tools and a content management system like Moveable Type or pMachine.
  • Micro-pubs  all command very high CPM rates because of their narrow focus.
  • Micro-pubs  are more than just a blog, I.e. they have a mix of links and original reporting.
  • Micro-pubs only work with a skeletal crew – add more people and the business model of these micro-pubs breaks down.

Comments have been disabled for this post