Upselling From Free is Back

Content-related, hence relevant: Internet phone service providers are offering free, unlimited dialing as a way to lure paid subscribers for other services…VoIP provider 8×8 now lets anyone dial an 8×8 subscriber at no charge, but only if they buy a $75 phone converter from the company.

“The companies don’t risk very much with these plans because dialing is usually free anyway if made between Internet-connected computers or phones. Substantial charges for carriers only arise when subscribers dial traditional telephone network customers.”

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