Tim Arango is the guy I want to hire to cover digital music (if I ever have that kind of money, that is!): he’s been breaking tons of stories lately.
Less than a month after Pepsi announced a blockbuster deal to give away 100 million downloads from Apple’s iTunes music service to its customers, McDonald’s is close to a announcing a much bigger deal…McDonald’s plans to give away up to 1 billion songs in a marketing campaign.
Both Pepsi and McDonald’s are paying Apple’s retail price of 99 cents per song…but because not all customers will take advantage of the offer, McDonald’s actual spending on the campaign will probably be in the hundreds of millions of dollars.
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