WSJ.com’s Move Sparks Newspaper Circulation Debate

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WSJ.com’s decision to include online subscription to the newspaper’s overall circulation has renewed an industry-wide debate that could lead to more fees being charged by news sites, according to this story. ABC is still mulling over the exact specifics and will be re-considering its rules in the futue…

On the flip side, advertisers may not understand that audiences are different for websites and papers. There’s a danger…that dailies will promise more readers than they can deliver and thereby anger advertisers.

Related: WSJ.com Subscriber Figures To Be Included in Overall WSJ Circulation Figures

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