The Atlantic Group, the parent company of Time Warner labels such as Atlantic, Nonesuch and Lava, has teamed with Fearless Entertainment to release a compilation album in the MultiMedia Card (MMC) format for mobile phones.
The compilation album will be carried by AT&T Wireless stores. Copies distributed as a gift for consumers who buy a Nokia 3300 beginning November 4, 2003. The Nokia 3300 comes with a removable MMC that can hold approximately an hour of digital quality music…The promotion will be supported with a multi-million dollar advertising and marketing campaign, accoridng to the release.
Fearless Entertainment will concurrently distribute four full-length albums by the same Atlantic and Lava artists in MMC format to be sold at AT&T Wireless stores.
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