On the Rise: Broadband Programming

“There has already been talk of an upfront ad market for broadband and there’s no doubt online video will have limitless advertising potential. However, the tremendous value of using online video to connect with audiences not reached by television can not be underestimated. …Ironically enough, one of the biggest beneficiaries of online video will be television…The most important step television needs to make now is to push aside its ego and to become a guide to the audience rather than trying to control it as television and broadband continue to blend together. Somehow the technology piece of all of this seems to be the easy part.” An excellent read…

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