Time Inc Plans to Take More Digital Content Behind Pay Barrier

Ad Age does an analysis piece on Time Inc.’s decision to wall off content behind AOL wall: “analysts are starting to applaud Time Warner’s move as an overall positive business strategy that more magazine publishers may soon follow.”

“Chasing online ad impressions through the free access model wasn’t working,” [John Squires, exec VP at Time Inc] says. “If we can’t connect casual users of online content with an actual audience, it’s not a luxury we can live with.”

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