Developing a Theory of Bundling

Barry Parr on the economics of bundling…”Outside of monopoly markets, I don’t believe it’s possible to create a successful bundle that doesn’t create real value for the end user by either reducing price or creating something genuinely new.” Slightly harsh, if you ask me…the whole worldwide fast food economy is running on bundling (just as a top of the mind example)…bundling in itself is not inherently bad; the elimination of choices at the cost of bundling is…

Related: You’ve Been Bundled: Unbundling AOL

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