Napster to Sell Prepaid Cards for Web Music

(reg. req.): The new Napster will retail prepaid cards at 14,000 electronics retailers, supermarkets, convenience stores and other outlets around the country, in an attempt to broaden use of its service.

The cards are being produced by InComm Inc. of Atlanta, the leading distributor of prepaid cards for wireless phone services and other ventures. The Napster Card will cost $14.85, entitling the user to 15 downloads — in line with prices of newer rivals — and will be available at 14,000 locations mid-November at major retail chains like Best Buy, CompUSA, Safeway, Rite Aid and Duane Reade.

The announcement comes two days after AT&T announced its agreement with Wal-Mart for its Webcents prepaid cards service.

Mike Bebel, the head of Roxio’s Napster division, said the cards also would make it possible to buy downloads as gifts, potentially introducing more people to the service.

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