IAB UK and AOP Split Over Net Ad Roles

More on the controversy you first heard about here: IAB and AOP in UK have differences on the road to any kind of merger or collaboration: AOP says that advertising is only a part of its objective…it has areas of focus in revenue streams other than advertising, such as paid-for content, e-commerce, syndications, and alternative channels such as mobile and interactive TV, which are not a priority for the IAB.

Related: IAB UK Chairman Begs For Merger With AOP

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