Not So Foxy Anymore

(by Om Malik): Senor Murdoch has to be mad! First the damn Cubs and the Boston Sox did not play ball (no pun intended) and ruined the ratings bonanza at Fox in the US. You see, if the two perinnial losers had been in the Baseball’s World Series, the ratings would have been through the roof. New York Yankees and Florida Marlins, despite playing fantastic baseball are not going to be able to match the dream-pairing of Sox-Cubs.

Now our friends at Loop Capital are saying that the ratings out for two of Fox’s new shows – “The Next Joe Millionaire” and “Skin” – aren’t looking good.  “Skin” had a quite poor 2.7 rating among adult viewers under 50; “The Next Joe Millionaire” didn’t do much better, registering a 3.2 rating in the critical 18 to 49-year old demographic. Viewers apparently chose “Monday Night Football” over “Skin.”

Not a good sign for a network which was turned sleaze into sizzle. Well I guess even Foxy ladies age with time.

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