DJ Newswires To Launch European Mobile News Service

Dow Jones Newswires will launch a news service for delivery to wireless devices in Europe, in association with mobile technology vendor YellowPepper. Mobile users will be able to customize news alerts by choosing keywords from more than 50 categories.

YellowPepper will syndicate the content to European network operators. In addition, it will create a subscription service that will be available via the Web and WAP.

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