A Growing Menu: Content-to-Go

“Branding and the possibility of generating revenue are important, according to Andy Nulman, president of Airborne Entertainment, but of equal weight is getting into the mobile space.”

Me: “Even though it’s not that old a market, ringtones is a commodity market. Everybody and anybody is doing it.” There are also too many hands in the pot. “The telecom operators take a huge cut out of whatever they sell,” Ali said, “in some cases as much as 60 or 70 percent of whatever the user paid. Then, there are technology vendors and gateways who also get a cut of the revenues. The actual content provider’s share is not that great.”

For more in-depth coverage of wireless content and technology, read the Moco.News site.

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