Paid content is probably inching up on 15 percent to 20 percent of the total size of the ad market, according to Michael Zimbalist, the head of OPA.
“The subtlest but most important relationship between fee and free models may be that the steady acceptance of pay-to-play products on the Web also raises the perceived value of all online media and, thus, in turn, the companies that sponsor it.” Perhaps the most important statement of the year…
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