TechTarget’s E-Newsletters Go Controlled

This is a curious spin: IT media and events company TechTarget has announced that all of its e-mail newsletter titles — about 100 — will changed to a controlled, qualified, direct-request circulation model.

So how is this different from double-opt in, registration data based newsletters? The difference: “Unqualified subscribers will continue to receive the newsletters, but won’t be included in the advertiser rate base.” Man, it would take a lot to be able to resist that…

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