The 6-11-21 Rule

Patrick Harris, executive director of thoughtengine (formerly Director of Creaticity (!) at Orange), mentioned a very interesting statistic at the UK Association of Online Publishers’ Conference earlier this week. It is the 6-11-21 stats, which was told to him by a Motorola engineer: every 6th email, 11th txt, 21st multi-media message generates a voice phone call…and that is what the operators want, to increase revenues…

Incidentally, if you search for the 6-11-21 rule on Google, you come up with this extract from the Bible

My coverage of the conference is sponsored by M-Till, UK’s mobile micropayments company….

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