Blog Post

The Numbers Game For MSN? President Scott Moore, on the decision to launch the free advertising-supported streaming video service: “We came to the conclusion that 56 million people are streaming video on a monthly basis and less than a million people in the aggregate are paying for it. Rolling out a subscription product didn’t seem like the best strategy.”

Joanne Bradford, MSN’s chief revenue officer, said she and her sales team are speaking with a few advertisers about the new premium ad product. Presentations to advertisers and agencies begin full tilt later this month