Blog Post

Microsoft’s Following The Content

Staci Kramer interviews Maggie Wilderotter of Microsoft: “In some cases we’ll aggregate for subscription because the customer sees value enough to pay for subscription, and in other cases we’ll just aggregate for free because it adds value to the basic platform. Our business model for MSN is largely advertising-supported.”

“But there might be certain types of capabilities … the SPOT [the wrist watch service] aggregation is an example of that. We’re going to charge $9.99 a month for you to have on your watch or your refrigerator your own personalized services. When we look at subscriptions, it will be from a personalization perspective. When we look at aggregation of free data, we look at it from more of a mass market.”