AOL Plays Key Role in Time Warner Move to Drop Curtain on Mag Sites

Mark Glaser interviews Ned Desmond of Time Inc Interactive: “To the extent that we really believe in our message, losing a lot of traffic isn’t that big of a deal anyway. You’re bound to lose some. The AOL deal fits really nicely for us. It allows us to do programming to a huge audience, so we do a lot of customized programming inside AOL that helps with that volume quite a bit. For most of the titles, that volume is higher than they saw in the old [pre-AOL] days. So we’re having a little bit of having our cake and eating it too in the AOL context.”

Related: Restructuring At Time Inc

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