Comparison Shopping?

(via PicturePhoning): This is bound to create some controversies: NeoMedia, a technology company involved in authentication/barcoding solutions, has released its PaperClick technology which enables book shoppers comparison shop using their mobile phone. Here’s how it works, as the company describes it: “Shoppers can take out their Nokia 3650 camera phone at Barnes & Noble, Border’s, or just about any other book store, and just take a picture of the ISBN on the book to comparison shop at Amazon.com right on the screen of their wireless Web browser,” [Charles Jensen, CEO of NeopMedia] said. “It’s kind of a high-tech version of the Santa Claus at Macy’s sending Christmas shoppers to Gimbels in the classic movie, ‘Miracle on 34th Street’,” the press release helpfully adds.

The company has tied up with Amazon.com through its web services affiliate program.

Also read: In Store M-Commerce

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