AOL plans to tap the underserved Hispanic audience in the U.S. with a new service, to attract new customers and help stave off a decline in subscribers. According to WSJ (sub. req.) the offering will include original news, sports and entertainment content — including the first significant online content from People en Espanol, the No. 1 magazine for U.S. Hispanics — and new Spanish-language versions of some America Online applications, including instant messaging and parental controls.
It has also signed program and content partnership deals with Spanish language U.S. newspapers including New York-based El Diario-La Prensa, Univision Communications, Knight Ridder, and Spanish versions of the BBC, Consumer Reports and the National Football League.
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