(one-page PDF): Russell Perkins, CEO of InfoCommerce Group writes on the micropayments issue, mainly from the data publishers perspective: “Many database and directory ublishers cling to the notion tht a large market exists of
potential customers who have either occasional or extremely small data needs…”
“First, there is a casual user market, but it’s nowhere as big as we had hoped. Second, at least at this point in the evolution of the Web, users
don’t find the automated, “vending machine” approach to data sales liberating; they find it frightening. Third, I believe that the casual user, when handled properly, is more likely to spend $90 than 90 cents, and that existing payments systems (VISA, MasterCard, perhaps you’ve heard of them) are willing and able to handle these transactions.”
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