OPA’s Continuous Spin on Paid Content Figures

Vin Crosbie dissects the latest OPA report on online content sales. He has objections to the definations, and the spin in the report. “Meanwhile, we think the OPA wants to create REMARKABLY BIG FIGURES by overinflating a definition of consumer paid online content. Because these overinflated figures include online dating, B2B sales, and other extraneous categories, the OPA claims to show a rapidly growing pace for consumer paid online content.”

Barry Parr also comes to some conclusions: “The market for online content will stagnate if content sellers can’t continue to find new buyers. Publishers of general news and information are misguided if they think that selling subscriptions or archives will ever be a serious business. Meanwhile they risk conceding their core markets to free, advertising-financed competitors if they pursue it.”

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