More on Red Herring Launch

OJR: Jonathan Weber tells Mark Glaser his opinions on new Red Herring: “Someone can do something now…But the question is: What are you going to do? Red Herring is associated with Silicon Valley and venture capital. They want the new Herring to look at the broader global IT universe. But what piece? Who is it for? Why are people going to read this publication? You need a short answer to that question or it’s going to be a tough road.”

InternetNews: “‘They think they can support a Web site with advertising…that’s pretty cool,’ said Josh Quittner, Editor-in-Chief of San Francisco-based competitor, Business 2.0. ‘I hope it works because online publishing really needs some more success stories.’..Still, Quittner said he was skeptical that focusing on international issues would pay off in the long run. ‘My sense is that U.S. readers are mainly interested in what’s working here,’ he noted. ‘I think there’s more interest among international readers in our experiences with IT than the other way around.'”

Dow Jones: “In this quarter we plan to launch a series of subscription-based newsletters on a range of topics from technology coming out from the leading research centers to venture capital and innovation creation at publicly traded technology firms,” [Alex Vieux] said.

The company’s formal press release.

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