SFGate.com’s Vlae Kershner


“We’re against the subscriber-only model. Our goal is to attract a large audience that advertisers want to reach. Newspapers need to charge because they have high production costs and because if they don’t, advertisers will think the papers are just being thrown away. We don’t have either of those conditions — we don’t have heavy production or distribution costs, and advertisers know that every reader has made a conscious decision to come to our site.”

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