AOL Buys Into Super Bowl

America Online, which only last week lost some exposure when its initials were taken off the name of its parent, will be the presenting sponsor of the halftime show on CBS-Super Bowl XXXVIII telecast on Jan. 25, 2004. AOL’s deal includes three spots in the game as part of a broad sports-advertising package that the Internet company recently completed with the NFL and the TV networks that air NFL games.

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