Reed Elsevier’s Way To Profits

(sub. req.): “During a period in which the Internet was arguably overhyped and then overcastigated by investors, Reed is credited with choosing, sticking with and executing a very clear Internet strategy, particularly for its science and medical products. Reed decided to put everything on the Internet as quickly as possible, and encourage customers to trade up to a superior product at a modest price increase. As the Internet matures, it’s a lesson that transcends the publishing business.” An excellent case study.

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