(subscription required): Reuters Group has spent the past few years telling investors and everyone who would listen that it has evolved into a data provider, but a new corporate-branding campaign initially stresses the strength and integrity of its news business.
What’s striking is that Reuters makes about 90% of its revenue by providing financial data to investment banks, brokers and currency traders. A lot of its clients have laid off people, and with those layoffs went terminals supplied by Reuters and other data providers.
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