AOL TW’s New Branding Strategy

(Yes, I will now have to change my own category name from AOL to TWX!) Following the news that AOL TW will drop “AOl” from its name, the company has already begun talking to several branding and strategy companies about a project that could cost it millions of dollars. Candidates for handling the rebranding include makeover mavens Landor Associates, Lippincott Mercer and FutureBrand.

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