Scottish Cartoon Newsreader Goes Mobile

The Scottish government’s virtual news avatar is going mobile: Seonaid, an online cartoon character which the govt. has been using on its official site to deliver news to its younger audiences, will now deliver news through the mobile. The character, developed by the DA Group, has proved to be popular among the adults as well, so to capitalise on Seonaid’s success, the Scottish Executive want to introduce her to the mobile medium, where she can introduce news with video clips on mobile handsets. People interested in testing the new service can sign up through the Scottish Executive Web site. Participants will be sent messages over a period of six to eight weeks, and overall the research is expected to take approximately three months.

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