AOL TW to Revert Symbol to TWX

Following the Financial Times story last week about AOL TW’s decision to drop AOl from its corporate name, WaPo reports that the stock-ticker symbol will revert to “TWX,” which Time Warner used before its $112 billion merger with America Online in January 2001.

The decision to drop “AOL” from the corporate name is not a precursor to a sale or spinoff of the AOL division.

The story also reports the interesting corporate spin behind the name change process: Instead of having to order the name change, Parsons received a request for it last month from AOL CEO Jonathan Miller, who stated that the confusion over “AOL” as both the online division’s name and an abbreviation for the corporate parent was hurting the brand name.

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