An interview with Emily Bell, the editor-in-chief of Gurdian Unlimited, the online version of Guardian UK…On the reason for its huge popularity: “I think it’s because we’ve kept the site free from registration. I think it’s because, in terms of the blogging community and in terms of Google, you do get linked to. And once you get linked to, you hit all sorts of maps that help you enormously. And then hopefully — and this is where, you know, the sort of alchemy comes in — when people pass through your site they will, by osmosis, start to recognize The Guardian as a brand.”
Another interesting comment, which has some ring of truth to it: “I’m a journalist. If journalists had their way then we would have no subscriptions and no registration anywhere on any site. We would always rather have an audience than a revenue stream. Having said that, I’ve got a duty to the people who work here to make sure their wages are paid, and we’ve got a duty to the board of directors to have a look at these things and to see whether they work.”
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