AOL’s Appeal to Youth

The fresh approach is a bid to hold onto more of its existing subscribers by appealing to their 6-to-12-year-old children with new online games and programming, called “KOL,” which will be packaged as part of the basic AOL service.

Analysts describe KOL’s programming as very different from AOL’s current offering…The new service also draws more extensively on the resources of parent AOL Time Warner, using animation from its DC Comics subsidiary and content from magazines including Time for Kids, and Sports Illustrated for Kids.

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