Blog Post

Intent Over Content

(subscription required): John Battelle nails it [“it” being the rise of search, so to speak] down: “It proves something else, too, about this phase of the Internet’s evolution. The key driver is no longer content, but intent. The business is no longer about selling advertisers the eyeballs you’ve caught with news, images, games, and the like. It’s about selling users at the moment they make their online desires known through their search queries. In plain terms, the engine of Internet media is once again search.”

Battelle expands on his theory in this interesting audio interview with WebTalkGuys: listen to the show here (audio link)…