With E-mail Dying, RSS Offers Alternative

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“Many e-mail publishers today remain afraid of RSS, suggests Pirillo, but there’s little to fear. He points out that the business model of e-mail publishing doesn’t really change using RSS. Readers still see the same ads, and the same content and design/layout that they would in receiving an HTML newsletter — assuming that they find your site’s headlines and blurbs worthy of clicking on to see full content.”

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