(this is a new series of insider happenings in the industry: as they call it in journalistic parlance, reliable, yet unverified).
Conde-We’re Not-Slow-We-Just-Take-Our-Own-Time-Nast is mulling doing more with New Yorker’s website…right now, the revenues coming in from the site are, well, zero. (CartoonBank is probably bringing in a good amount, but that’s commerce revenues).
Not sure how they plan to go about it, but the thinking is that if The Atlantic can do a decent job of getting content online and developing a following, why can’t we? Right now, the only time people go to the site is when Gawker or Romenesko link to it…and that’s pretty rare.
Does it mean it will start a premium service to its site…I am not so sure…they could probably start with putting more content online, like, um, The Atlantic.
Will it align with KeepMedia…unlikely, despite the public pressure Louis Borders has been putting on CondeNast through interviews.
(By the way, I am ready to pay for a digital version of New Yorker, being marooned here in London
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