Yahoo Takes Over ET Website

(free r.r) Yahoo is partnering with Paramount Television Group’s popular celebrity news program “Entertainment Tonight”: under the deal, Yahoo will take over the site for “Entertainment Tonight,”, move it to its own site, sell its advertising space and stream video clips of its celebrity interviews, including outtakes not seen on the show.

Last year, competitor Microsoft Corp.’s MSN Internet site joined forces with NBC Enterprises’ show “Access Hollywood,” promoting it on MSN’s home page and offering a “video vault” of “Access Hollywood” clips for viewers to sample.

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