More on Yahoo, ET Deal

More facts coming out on the Yahoo-ET deal (read the earlier story): the agreement does not involve a monetary exchange.

War of words b/w Access Hollywood and ET:

– “Access” executive producer Rob Silverstein: “Once again, as they do on the show, they’re just copying us,” Mr. Silverstein said. “But if I were getting their [Web site’s] page hits, I would look for a new deal too. They couldn’t do it on their own, so they’re going with somebody big.”

– Michael Mischler, executive VP Paramount Domestic TV: “I can categorically say it wasn’t prompted by anything they were doing,” Mr. Mischler said. “They’ve got a deal with their kissing cousin over there. We have two major separate companies with a far bigger reach and with far bigger players coming together. This is two leaders playing ball with each other.”

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