In the Move From Free to Fee, Where Lies B2B?

A comprehensive look at the niches in B2B premium services: American Business Media, the trade body for business pubs, expects 20% growth in B2B site revenues this year.

The availability of free, advertising- and sponsor-supported content on B2B sites clearly continues to be the most common approach today. Mitch Rouda, president of Hanley-Wood Interactive, the online division of the leading B2B media company serving the housing and construction industry says: “I think there’s a demonstrable trend for B2B sites not to be fee-based. The primary model in B2B print publications is controlled circulation. That’s the same online.”

(I am quoted in the story emphasizing the importance of e-mail newsletters..the interview was taken almost six months ago, and my stance has changed on e-mail newsletters, with spam filters and e-mail viruses…you live, you learn).

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