(this is a new series of insider happenings in the industry: as they call it in journalistic parlance, reliable, yet unverified).
The word on the street is that Matthew Rose, the so-called “hottie” media reporter at the Wall Street journal, lapped it up like a puppy with that story on Time Inc’s efforts to get more subscribers for its magazines. The story said, in effect, that Time Inc’s strategy of closing off its sites has resulted in a big leap in print magazine subscribers. According to some observers, the story is probably more fawning than a press release: a WSJ story with the phrase “remarkable success”, with thin evidence to back it, is deplorable, according to an insider.
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