AOL 9.0 Gets Personal

By collecting data from questionnaires and with users’ permission, AOL 9.0 can deliver personalized listings on TV shows, movies, music and shopping queries. It also can learn what consumers like over time based on their ratings and recommendations on entertainment they prefer.

For the last year, AOL has been testing software from ChoiceStream, a privately funded company whose backers include Sage Hill Partners. In April, ChoiceStream signed a deal to license its software, called MyBestBets.tv, for AOL 9.0, which is now available only to AOL for Broadband subscribers who use Windows 2000 or XP.

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