L.A. Times Hoping Time Is Right in Move to Monetize Niche Content


Mark Glaser analyzes: Things could get very entertaining after Tribune Co.’s largest newspaper walls off LA Times’ Calendarlive.com.

So why take Calendarlive.com behind the pay wall? Mike Silver, VP at Tribune Interactive, looks at it this way: “We want to redefine what it means to be a subscriber to the newspaper,” he said. “Offering online [premium content] to print newspaper subscribers would enhance the benefits of the print subscriptions. There was also a desire at the company to develop new revenue streams and ways to derive benefits from our online publishing activities.”

Comments are closed.