Why Apple is So Tempting

Creative culture, killer products, zealous fans, and Steve Jobs. Memo to Sony: Bite! “Fact is, [Sony’s] Idei needs a bold stroke, or his days are numbered. If Sony’s up to the challenge of working with a quirky phenom, it could do worse than to adopt Apple. The formula for success is simple. Just give Jobs lots of room and a vastly expanded audience, then sit back and watch the hits keep on coming.”