Growing Online Subscriptions In The Desert

Albuquerque Journal doesn’t look back two years after charging online…” has had 3,782 customers pay for access to the site in the two years it has been charging. As of April 2003, 713 yearly subscribers were active and 785 rebill monthly subscribers are paying. These numbers continue to go up each month (100-150 new signups each month). The total yearly signups has been 1,092 for a retention rate of about 65%. Monthly signups have been 2,690 for a retention rate of about 56%.”

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