Wireless Voting To Be Bigger Than Advertising?


It may be, according to John Smelzer, VP of business development at FoxSports.com, speaking at the iWireless World conference. The revenue FoxSports.com is generating from wireless is small, but he anticipates it will be a major contributor in time if content providers play their cards right. Over the past year and a half, FoxSports.com has received more than 3.5 million page views from mobile devices.

“Wireless voting could one day generate more revenue than advertising,” he says. But the key to a successful wireless voting campaign is to find something that voters care about enough to pay to cast their vote via SMS. “What will voters pay for that they will appreciate the outcome?

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