Blog Post

Disney Surveying Mobile Frontier

“We’re at the tip of the iceberg of what can be the true third screen: the PC, the television and the wireless device,” said Walt Disney Internet Group executive vp Larry Shapiro. Current content emphasis is on ringtones, graphics and games, Shapiro said, with many in the wireless industry predicting that games will prove to be the “killer app” that engages the mass market of consumers.