“An Apple Movie Store…could serve as role model and test bed for selling legal digital video over the Internet [much like iTunes]….The key distinguishing feature…would be the ability to buy and own a movie, though with appropriate DRM restrictions patterned on the iTunes Store. The price likely would be a few dollars less than what you’d pay in a retail store, and would depend on the exact terms of the licensing agreement with the movie studio.”
Related: Will Apple Start Selling Movies Online?
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